From Slides to Story.

Harrison Spinks’ vertically integrated model is powerful — but complex. The sales team needed to pitch that story to potential clients without overwhelming the room.

I reframed the deck as a narrative tool, not a slide sequence.

An interactive, non-linear structure allowed reps to move fluidly between sustainability, provenance and innovation. Full-bleed farm imagery replaced bullet points. Technical detail was reframed as environmental value.

The result: a sales tool that turned a pitch into a conversation — and aligned two brands around shared values of nature and responsibility.