Adapting existing sale assets that was being used on all customer facing printed based media proved a slight challenge to present all the desired information at a fraction of the size and with the additional restrictions that digital display offers.

By dividing the messaging into sections aloud for the messaging to spread out across the time frame with the additional flare or animation. cycling through a few desired products, sale messaging and closing on a call to action which would ideally lead the customer to the website.

These HTML5 display banners were created and animated using Google Web Designer in a range of sizes. These were then supplied to the creative agency that handles the upload and targeting of display ads.