I have had the great pleasure to work on some creative assets for MINI’s Sandal branch here in West Yorkshire. The project included multiple point of sale assets, Window Stickers, Pull up Banners, Tote Bags and a few other various items. Taking inspiration from MINI’s European partners and adhering to their corporate identity guidelines I created some colourful visuals that would parallel MINI’s fun loving ethos.

So what is MINI BIG LOVE?

MINI BIG LOVE is a community spirit initiative to inspire positive action across the globe. Here in England the initiative was for each branch of MINI to reach out to their local communities and help with charitable organisations. Some did beach cleans, others helped by supplying donating and carrying water for park runs. Sandal hosted a local car meet and a full day of activity classes, whilst partnering up with mental health awareness charities to help grow a supportive community.